Old Money Fashion E-Commerce App
02Jul
Valmont – E-Commerce Experience for a Heritage Fashion Brand
Project OverviewClient / Brand: Valmont
Role: UX/UI Designer
Tools Used: Figma, Photoshop, Illustrator
Duration: 4 weeks
Platform: Responsive Web (Mobile & Desktop)
Goal: Design an elevated e-commerce platform for Valmont, a luxury brand rooted in the old money aesthetic, focusing on premium tailoring, timeless silhouettes, and storytelling through design.
1. Research & Inspiration
- Explored heritage fashion houses (e.g. Ralph Lauren Purple Label, Loro Piana, Brunello Cucinelli)
- Analyzed old money style characteristics:
- Minimalism
- Earthy, neutral tones
- Serif typography & symmetry
- Conducted UX benchmarking against Net-a-Porter, Mr. Porter, and Aime Leon Dore
🔍 Insight: Shoppers in this market expect elegance, clarity, and a frictionless journey from discovery to purchase.
2. Information Architecture
Created a streamlined user flow for:
- Homepage → Editorial layout with hero, featured styles, and lifestyle branding
- Shop → Category-based filtering with intuitive product discovery
- Product Page → Craftsmanship-first layout with related styling suggestions
- Account Dashboard → Premium-feel UX for managing orders, wishlists, and returns
- Checkout → Trust-building, minimal, and secure
3. Components & System
Designed a full UI system including:
- Responsive navigation with dropdown menus
- Collapsible dashboard Navigation
- Modular product cards with hover states
- Filters popup with material, size, fit, and color
- Checkout forms with inline validation
- Toast & modal components for cart, login, and confirmations
